How Amazon reviews became the new battlefield of US politics

In the vexatious realm of online opinion, history has begun to be written not so much by the victors as the customer reviewers

There are stars that twinkle and shine in the firmament and yet others that determine the destiny of authors. In the case of the latter, every author wishes for an Amazon page that is, much like the Coldplay song, “full of stars”. Hillary Clinton, former US presidential candidate, and author of the testily titled What Happened, was not such a fortunate author. A mere day after it was released, Clinton (or, more likely, one of her many publicists) found her book’s Amazon page to be a battleground. Within 24 hours of the book’s release, 1,500 reviews had been posted and – like the American electorate – divided between ardent love and ferocious hatred for the book and its author. The former slathered on five stars, the latter ...