Why is the cover of Fire and Fury so ugly?

The bestselling Donald Trump exposé has a startlingly bald, plain cover – but that is in keeping with the no-frills conventions of the politics genre

Donald Trump and subtlety do not go together naturally, but the cover of Michael Wolff’s bestselling White House exposé Fire and Fury greets the gaze like a towel-snap to the face: shouty, red capitals over a shouty, red man. While the red, white and blue cover is certainly eye-catching, its design has been criticised as too bland and simplistic for a book that has had such an explosive impact. “Why did they have to make the Fire and Fury book cover on Microsoft Word?” reads one derisive Twitter take, while a design website gave it faint praise for echoing “the raw immediacy and faux-outsider aesthetics that underlined Trump’s entire campaign”.

After he was approached by “some folks who think the existing cover is a ...