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Posts tagged "Marketing & PR"

Harry Potter and the end of a pop-culture phenomenon

The release of the final film featuring the boy wizard is being treated as a momentous cultural event. But why was it all so wildly successful? And what did it really, deep down, all mean?I am reading Critical Perspectives on Harry Potter (Part 2), in ...

Who knows about Basil Clarke, PR pioneer and war correspondent?

Can anyone out there help Richard Evans with his biography of Sir Basil Clarke, the public relations pioneer who was previously a celebrated journalist?The Wikipedia entry for Clarke, pictured here, shows how interesting a figure he was during his life...

Author opens one-book shop to sell his own work

Andrew Kessler sets up 'monobookist' outlet in New York to promote his study of Nasa's Mars probe, Martian SummerNew author? Don't want to compete with the bestselling might of Stephenie Meyer or Stieg Larsson? Then why not try Andrew Kessler's approac...

Letter: Orange prize trouble

Lionel Shriver's absolutely right, of course (I write a nasty book. And they want a girly cover on it, 3 September). There's no rational reason why fiction written by women shouldn't be accorded the same critical and commercial respect routinely given ...

I write a nasty book. And they want a girly cover on it | Lionel Shriver

Publishing's notion of what women want is dated and patronising. In my case it's like trying to stuff a rottweiler in a dressThe latest literary dust-up in the United States concerns the outsize critical admiration of Jonathan Franzen's new novel Freed...

Matthew Freud and Michael Foster take over Peters Fraser & Dunlop

Leading talent and literary agency that has struggled since takeover by Andrew Neil is to become The Rights House

The name of one of Britain's oldest talent and literary agencies, Peters Fraser & Dunlop, is to disappear following a takeover by Matthew Freud and agent Michael Foster.

Home to distinguished...

Puffin marks 70 years by celebrating best ever books

Everyone from Huck Finn to Angelina Ballerina turns out for publisher's anniversary roll of honour

In pictures: Puffins a-plenty

Huckleberry Finn rubs shoulders with Artemis Fowl, Charlie and Lola with Fungus the Bogeyman, and Dick King Smith's Sheep-Pig with Gerald Durrell's Family and Other Animals. A reading...

When a plus is really a minus

JobCentre Plus . . . British Council Plus . . . even Proms Plus. Why does everybody suddenly want to have the same word in their name?

Recently, I attended the opening of the freshly refurbished Harlesden Library. Emerging from its swaddle of scaffolding, this Edwardian building in north-west...

Why does Andy McNab still hide his face?

Nearly two decades have passed since the former SAS soldier launched his writing career, but his identity is still protected

The years have been kind to Andy McNab. Though nearly two decades have passed since the former SAS soldier launched his publishing career with the bestseller Bravo Two Zero,...

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